Numerous companies provide consumers with products that sponsor breast cancer awareness. These breast cancer products fund numerous charities that raise money for research projects around the world. Donating to charity from proceed is an innovative idea because people help a cause without spending extra money and purchasing items that they use anyway. It alleviates the need to spend extra money to donate to different organizations. Many of these products display pink ribbon, so consumers know that they are purchasing breast cancer products.
Many Yoplait Yogurt containers sport pink lids. The only thing yogurt lovers have to do is purchase this product at their local grocery store. For every pink lid, Yoplait donates 10 cents to breast cancer awareness causes around the country, this includes research and treatment centers. Their campaign has raised as much 1.5 million for breast cancer. In addition, Yoplait is the National Present Sponsor of Susan G. Komen Race for the Cure.
People can work as teams or individuals to collect lids. On the Yoplait website, they provide starter kits and other incentives for lid collectors. The site also provides instructions on mailing lids.
Breast Cancer Crusade Tennis Bracelet
This tennis bracelet features rose crystals and pink ribbons on a silver chain. Consumers who purchase this breast cancer product donate 100 percent of the profits, which is $3.46, to the Avon Foundation Breast Cancer Crusade, an organization that has raised more than $585 million since its establishment in 1992. This organization has raised breast cancer awareness and donated to research programs in more than 50 countries. In addition to this bracelet, Avon has more than 40 other breast cancer products.
Pink M & M’s
M & M’s gives consumers a sweet way to purchase products for breast cancer awareness. People who buy Promise Blend M & M Chocolate candies are, in essence, donating 7 to10 percent of their purchase to Komen for the Cure. This bag of M & Ms is a mixture of white and pink varieties of this chocolate-covered candy. People who buy this breast cancer product at their online store not only fund research; they can even get personalized messages inscribed on their M & Ms. The large bag costs about $11 and the smaller one costs about $4.
General Mills Products
General Mills launched their General Mills’ Pink Together program in 2007. During the month of October, General Mills will turn the boxed of some of its well-known brands pink in recognition of National Breast Cancer Awareness Month and Komen for the Cure. Some of these products include Cheerios cereals, Progresso soups, and other well-known brands. General Mills has contributed more than $2 million in the past two years. In addition to the month of October, consumers can join their Pink Together program by visiting their page. They will find out about research, hear from breast cancer survivors and people who’ve lost loved ones, and learn about other donating opportunities.
The purchase of products from the KitchenAid pink collection supports “Cook for the Cure.” This program, created in 2001, has raised more than $6 million for Komen for the Cure. Every time a customer uses KitchenAid breast cancer products to feed their loved ones, they know that they’ve supported breast cancer awareness and research. These products can be purchased at retail stores and on the KitchenAid website.
These breast cancer products appeal to consumers because they can support awareness while using items they would on a daily basis. They allow people to support this cause without having to give more money than they would normally pay for these products. Every time they eat one of these products or use them during the day, they know that they promote breast cancer awareness, even if not directly.